Amitabh Bachchan Stuck in Controversy Due to Advertisement! Demands 10 Lakh Fine and Removal of Ad

Controversial Advertisement Puts Bollywood Icon Amitabh Bachchan in Hot Water

Image Source-Google | Image-By-Flipkart

In a recent turn of events, Bollywood legend Amitabh Bachchan finds himself embroiled in controversy over a disputed advertisement. The Confederation of All India Traders (CAIT) has filed a complaint against this ad, alleging misleading information.

CAIT has approached the Ministry of Consumer Affairs with claims that the advertisement, featuring Big B, is deceptive and provides incorrect information about smartphone prices, causing potential harm to offline retailers. Notably, CAIT has demanded an immediate removal of the ad and imposed a hefty fine of 10 lakh rupees on Flipkart, the e-commerce platform responsible for the campaign.

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The Allegations by CAIT

According to the complaint filed by CAIT Secretary-General Praveen Khandelwal, the e-commerce giant Flipkart has misled the public through Amitabh Bachchan (the endorser), confusing consumers regarding mobile phone prices in India's smartphone market. Khandelwal further stated that the advertisement is false, malicious, deceptive, and manipulative.

₹10 Lakh Fine On Amitabh Bachchan For Misleading Advertisement: CAIT https://t.co/5qrxhJD4v4 @praveendel @BCBHARTIA @sumitagarwal_IN @narendramodi @PMOIndia @AmitShah @PiyushGoyal @nsitharaman @SrBachchan @DPIITGoI @jagograhakjago @AimraIndia @GoI_MeitY

— Confederation of All India Traders (CAIT) (@CAITIndia) October 4, 2023

Amitabh Bachchan's Defense

Reports suggest that Amitabh Bachchan has supported the e-commerce company's claim, stating that exclusive deals and discounts on mobile phones were only available on their platform, clarifying that these deals would not be accessible in offline stores.

Upcoming Projects of Big B

On a different note, Amitabh Bachchan can be seen alongside Tiger Shroff and Kriti Senan in the film 'Ganpat'. Additionally, he is part of the cast in 'Kalki 2898 AD', a movie featuring Prabhas, Deepika Padukone, and Kamal Haasan. Furthermore, he is set to share the screen once again with Rajinikanth, promising an exciting cinematic experience for the audience.

This controversy has put the spotlight back on the ethics of celebrity endorsements and the responsibility they hold towards the products or services they promote. As the legal battle ensues, the industry and the audience watch closely, questioning the integrity of advertising in the age of influencers.

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